Beauteous Sri Lanka

Sri Lankan Batik Styles

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            Though the exact way Batik has been evolved in Sri lanka is uncertain,it is believed to be originated in Indonesia,and was brought in to the country by the Dutch when they came here.Other countries like China,India and Japan are also found to be having the industry of Batik crafts. In a nutshell,Batiks consist of incorporating beautiful themes and colours into fabric,which can either be traditional or contemporaty.In our country,Batik industry used to produce mens and ladies wear,bed covers,wall pictures,table clothes etc. Since it's been brought,Sri lanka's Batik industry has been conflated with the other arts crafts,that ultimately has led to produce a unique characteristic artistry to be developed within the island.As a result,most of the batik productions today, are having our own cultural and artistic features well integrated on them.</div>
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Sri Lankan Batik Styles

Though the exact way Batik has been evolved in Sri lanka is uncertain,it is believed to ...

Bird Watching in Sri Lanka

bestPlaceToTravel 11:48 AM

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Sri Lanka 's abundant bird-life makes the island a true Ornithologist's paradise. Of the 427 recorded species, 250 are resident and 23 are endemic to the country. With such a variety of environments ranging from wet to dry zone, forest to jungle, and hill country to low lands, there's no end to the fascinating locations in which to spot many of these beautiful birds. </div>
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            Most of the endemic birds (such as the Sri Lankan grackle) are restricted to the wet zone, while birds such as the Sri Lanka whistling thrush and the yellow-eared bulbul reside in the hill country. Others, like the brilliantly plumaged jungle fowl, the striking red-faced malkoha and the shy brown-capped babbler can be found in forests and sanctuaries throughout the island. Among the best areas for sighting these birds are the SINHARAJA RAIN FOREST Reserve and the ADAM'S PEAK WILDERNESS SANCTUARY . The large lakes (irrigation reservoirs) in the dry zone attract numerous varieties of duck, while larger aquatic birds such as stork, heron, egret, spoonbill, pelican, and ibis can easily be seen in the wetlands, especially at Wirawila, Kalametiya and BUNDALA NATIONAL PARK (which is also famed for its large flocks of migrant flamingoes). Around mid-August the first migratory species arrive in Sri Lanka . Large flocks of sandpipers, stints, plovers, terns and harriers fly over from Nothern India, Siberia, Scandinavia and Western Europe and settle along the lagoons and salterns of the eastern, north-western and south-eastern coasts. In the forested areas of Sri Lanka , birds like migratory tree warblers, thrushes and cuckoos can be seen.</div>
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Bird Watching in Sri Lanka

Sri Lanka 's abundant bird-life makes the island a true Ornithologist's paradise. Of the 427 recorded species, 250 are resident...

Sri Lanka Tourism Stall Wins “Best Decoration Award” at the OTM - Mumbai and New Delhi

a, news 7:40 AM

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Sri Lanka Tourism stall was awarded the “Best Decoration Award” at India’s biggest international travel show, OTM- held in Mumbai from 7-9th February and in New Delhi from 13-15 February 2014. Sri Lanka Tourism stall stood elegant at the exhibition, with its décor of water sports, Colombo city, beaches, wild life and festivals of Sri Lanka. Among the crowd of visitors that attracted the stall were the representatives from national tourist organizations, state tour operators, tour & travel agents, and online travel agencies. Countries such as Russia, Malaysia, Switzerland, China, Egypt, Thailand, Maldives, China, Sweden, and Argentina were among the other international participants at the OTM 2014.</div>
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For the third consecutive year, Sri Lanka Tourism Promotion Bureau together with 26 company representatives from the travel and hotel industry in Sri Lanka participated at the OTM Mumbai and New Delhi. Sri Lanka Mission in Mumbai and Sri Lanka High Commission in New Delhi facilitated the participation of Sri Lanka Tourism at the event.</div>
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OTM is considered the largest travel trade show in India, connecting the global travel fraternity for more than two decades. OTM is also the only travel show in India with a balanced mix of travel trade, corporate and general visitors. It is the best platform for marketing to the Indian travel trade, MICE segment and tourists. Every year, OTM draws participants from National Tourist Organizations, State Government Tourism Departments, Tour Operators, Travel Agents, Hotel & Resorts, Airlines, Online Travel Agencies and many other segments of the travel and tourism industry.</div>
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More than 1200 exhibitors and 15,000 trade visitors from 70 countries and 30 Indian states gather for OTM ,making it the perfect meeting place for networking, face-to-face interaction, deals of tomorrow and building successful long-term business relationships.</div>
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Sri Lanka Tourism, under the guidance of the Minister of Economic Development, Hon.Basil Rajapaksa, successfully launched two mega joint promotional campaigns in India , named as “Get Sri Lankaned” in Bangalore and Mumbai in year 2013 with the aim of increasing the visitors from India. The ‘Get Sri Lankaned’ campaign is scheduled to cross over to the other cities in India namely Delhi, Hyderabad, Cochin and Ahmedabad in the next months of the year 2014.</div>
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India is seen as a key potential market for Sri Lanka and currently the top market generating highest number of tourists to the country. Sri Lanka makes an ideal destination for Indian travellers due to factors such as close proximity between the two countries, Sri Lanka’s diverse tourist attractions such as, pristine beaches, Shopping, Adventure, Food, Nature, Casinos, Night Life and many more. Nearly 100 flights(Sri Lankan airlines, Jet airways, Indian airlines) travel between India and Sri Lanka per week. Sri Lankan Airlines operates in eight Indian cities, giving easy connectivity between the two countries.</div>
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India is also one of the fastest growing markets of outbound tourists. According to the UNWTO, Indian outbound tourists will rise to 50 million by 2020. SLTPB is expecting to attract 400,000 Indian tourists by the year 2016, thus helping to reach Sri Lanka’s goal of 2.5 million visitors by the year 2016.</div>
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Receiving Award at OTM Mumbai</div>
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Receiving Award at OTM New Delhi</div>
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Sri Lanka Tourism Stall Wins “Best Decoration Award” at the OTM - Mumbai and New Delhi

Sri Lanka Tourism stall was awarded the “Best Decoration Award” at India’s biggest international travel show, OTM- held in Mumbai from 7-9t...

Sri Lanka Tourism Promotional Strategy Highly Acclaimed by China - Wins the Prestigious Award for “Most Friendly Government Institute Worked with China in Year 2013”

a, news 7:45 AM

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Embassy of The People’s Republic of China has placed honor on Sri Lanka Tourism by declaring them as the winner of the prestigious award for “most friendly government institute worked with China in year 2013”. The award was received by Mr. Bashwara Gunarathna –Chairman of Sri Lanka Tourism from H.E. Ambassador of China Wu Jianghao, in a grand ceremony recently held at BMICH-Colombo parallel to Chinese New Year Celebrations.</div>
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The "Happy Chinese New Year Art Performance" held at BMICH was graced by the presence H. E. President Mahinda Rajapaksa ,Hon. Prime Minister D.M. Jayaratne, Hon. Minister Maithreepala Sirisena , Mr. Lalith Weeratunga –secretary to the president . "Top 10 Sri Lankan Partners", "Excellent Construction Projects in Sri Lanka" and "Excellent Sri Lankan Staff" were awarded to the contributors for China-Sri Lanka cooperation at the Celebration. Colorful and diverse performances were staged by staff from both Chinese and Sri Lankan companies, local Chinese entities and Chinese Embassy at this occasion. Sri Lanka Tourism won the award for excellence formulating a novel tourism strategy for China during year 2013 and partnering and collaborating with Chinese authorities to gain their maximum contribution to successfully implementing the strategy in the Chinese market.</div>
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Sri Lanka Tourism carried out several major promotional campaigns in China by identifying it as a major emerging market. The strategic promotional campaigns of Sri Lanka Tourism were designed on the instruction and direct guidance of the Minister of Economic Development, Hon.Basil Rajapaksa, and secretary to the Ministry of Economic Development Dr.P.B.Jayasundara, using innovative tools and methods which were far away with traditional promotional methods executed previously. Accordingly, Sri Lanka Tourism carried out aggressive mega promotional campaigns in many emerging markets including China in year 2013 in order to increase awareness, product knowledge on the destination.</div>
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During the mega tourism promotional campaign in China, Sri Lanka Tourism launched a Bill Board Advertising Campaign in the city of Beijing, going parallel to a series of other promotional activities such as promoting Sri Lanka through Light box advertising, print media advertisements , Radio jingles ,Web sites ,PR campaigns to create awareness.</div>
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<b style="border: 0px; margin: 0px; padding: 0px;">The BillBoard campaign</b> is the first ever promotion of its kind ever to be executed in Chinese market at this scale. The LED backlit hoarding screens will be displayed in over 21 strategic locations in Beijing , These bill locations showcasing major tourism attractions in Sri Lanka including history and culture, beaches, wildlife, festivals, ayurveda and spa, gem & jewellery that are of interest to the Chinese travelers. Meanwhile Prominent places in 18 subway railway stations in Beijing have been identified to promote high spots of tourism attractions in Sri Lanka through this campaign.</div>
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<b style="border: 0px; margin: 0px; padding: 0px;">A major Bus branding Campaign</b> has also been launched parallel to the advertising promotions for a 06 months period which is active in china to this date. The Bus Advertising Campaign which was conducted with the branding of 300 buses among the Chinese public living and visiting cities such as Beijing, Shanghai, Chendu and Guangzhou.</div>
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Sri Lanka Tourism also launched a major <b style="border: 0px; margin: 0px; padding: 0px;">advertising campaign in Shanghai</b> city covering outdoor hoardings, Radio, print media, websites which is on going in the Shanghai city currently, multiplying the effect generated by Beijing campaign.</div>
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Some of the policy decisions made with the support of Chinese government such as removing exist permit, agreement to promote 100,000 tourists to Sri Lanka etc. have contributed to increase the travelers from China. Further the two governments signed agreements to promote Sri Lanka through major Chinese Travel Media, as a result some of the leading Chinese TV channels such as China Travel Channel, Outlook Traveler China, CCTV 6 and Print media visited Sri Lanka totaling up to 56 media personalities during 2013. Sri Lanka Tourism also brought down many Chinese Travel Agents and tour operators from various cities to create awareness on the destination aimed at attracting prospective travelers.</div>
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Chinese tourist arrivals to Sri Lanka is on a steady rise at the moment and has recorded a significant 224% growth in January 2014 reflecting the effectiveness of the promotional campaigns executed in year 2013 onwards.The latest jump shows encouraging signs as the Government of Sri Lanka is campaigning vigorously to capture a slice out of the growing Chinese outbound tourism market, which during the year 2012 in total stood at 83 million tourists.</div>
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Sri Lanka Tourism Promotional Strategy Highly Acclaimed by China - Wins the Prestigious Award for “Most Friendly Government Institute Worked with China in Year 2013”

Embassy of The People’s Republic of China has placed honor on Sri Lanka Tourism by declaring them as the winner of the prestigious award fo...

Sri Lanka Tourism Promotional Strategy Leads Emerging Markets to Change the Tourism Mosaic of Sri Lanka

a, news 7:51 AM

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Sri Lanka Tourism arrivals domain has been changed by the emerging new markets occupying the place of long held traditional dominant markets according to the arrival statistics issued for January 2014. This can be seen as an effective result of the strategic promotional campaigns executed in year 2013, giving much focus on the identified emerging markets than totally relying on the traditional European markets for growth.</div>
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The growth factors of the emerging markets compared with 2013 January vs. 2014 January, recorded extremely high levels of improvement. According to the latest arrival figures, the highly focused emerging markets such as China has gained 3rd place, Russia move up to 4th place while India remaining at 01st followed by Ukraine, Australia as graphically illustrated .</div>
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Arrivals from East Asia increased to 95.6% with arrivals from China recording a significant 224% growth. South Asia recorded 14.6% growth with India contributing the highest number of arrivals 17,886 up from 16,938 with 5.6% rise. The arrivals from traditional Western European market though relatively low to emerging markets recorded 17.9% growth while UK recording 13.6% increase. However Eastern Europe arrivals have increased by 63.6% as a result of effective, targeted, well designed promotional campaigns executed in those countries. Russia leads the arrivals board from East Europe recording 91.6% growth . Other regions also scored high levels of growth namely Australasia scoring 15.1% ,USA recording 31.5% and North America with 22.4% growth levels.</div>
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The strategic promotional campaigns of Sri Lanka Tourism were designed on the instruction and direct guidance of the Minister of Economic Development, Hon.Basil Rajapaksa, and secretary to the Ministry of Economic Development Dr.P.B.Jayasundara, using different tools and methods which were far away with traditional promotional activities. Accordingly, Sri Lanka Tourism carried out aggressive mega promotional campaigns in many emerging markets in year 2013, namely China, Russia, Ukraine, India etc in order to increase awareness, product knowledge on the destination.</div>
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<b style="border: 0px; margin: 0px; padding: 0px;">Spotlight on China</b></div>
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During the mega tourism promotional campaign in China, Sri Lanka Tourism launched a Bill Board Advertising Campaign in the city of Beijing, going parallel to a series of other promotional activities such as promoting Sri Lanka through,</div>
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• Light box advertising, <br style="border: 0px; margin: 0px; padding: 0px;" />• print media advertisements ,<br style="border: 0px; margin: 0px; padding: 0px;" />• Radio jingles <br style="border: 0px; margin: 0px; padding: 0px;" />• Web sites <br style="border: 0px; margin: 0px; padding: 0px;" />• PR campaigns to create awareness</div>
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• <b style="border: 0px; margin: 0px; padding: 0px;">The BillBoard campaign </b>is the first ever promotion of its kind ever to be executed in Chinese market at this scale. The LED backlit hoarding screens will be displayed in over 21 strategic locations in Beijing , These bill locations showcasing major tourism attractions in Sri Lanka including history and culture, beaches, wildlife, festivals, ayurveda and spa, gem & jewellery that are of interest to the Chinese travelers. Meanwhile Prominent places in 18 subway railway stations in Beijing have been identified to promote high spots of tourism attractions in Sri Lanka through this campaign.</div>
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• A major <b style="border: 0px; margin: 0px; padding: 0px;">Bus branding Campaign </b>has also been launched parallel to the advertising promotions for a 06 months period which is active in china to this date. The Bus Advertising Campaign which was conducted with the branding of 300 buses among the Chinese public living and visiting cities such as Beijing, Shanghai, Chendu and Guangzhou.</div>
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• Sri Lanka Tourism also launched a major <b style="border: 0px; margin: 0px; padding: 0px;">advertising campaign in Shanghai</b> city covering outdoor hoardings, Radio , print media, websites which is on going in the Shanghai city currently, multiplying the effect generated by Beijing campaign.</div>
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• Some of the policy decisions made with the support of Chinese government such as removing exist permit, agreement to promote 100,000 tourists to Sri Lanka etc. have contributed to increase the travelers from China. Further the two governments signed agreements to promote Sri Lanka through major Chinese Travel Media , as a result some of the leading Chinese TV channels such as China Travel Channel , Outlook Traveller China, CCTV 6 and Print media visited Sri Lanka totaling up to 56 media personalities during 2013. Sri Lanka Tourism also brought down many Chinese Travel Agents and tour operators from various cities to create awareness on the destination aimed at attracting prospective travelers.</div>
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<b style="border: 0px; margin: 0px; padding: 0px;">Russian Promotions</b></div>
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In Russia, Sri Lanka Tourism Promotion Bureau successfully conducted Mega Tourism Promotional campaigns and Tourism Road Shows such as,</div>
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• 16-19th March –St.Peatersburg –Russia <br style="border: 0px; margin: 0px; padding: 0px;" />• 20-24th March-Moscow –Russia <br style="border: 0px; margin: 0px; padding: 0px;" />• 24-27th April –Almathy –Russia <br style="border: 0px; margin: 0px; padding: 0px;" />• 26-31th March –Kiev –Ukraine <br style="border: 0px; margin: 0px; padding: 0px;" />• 9-10th April -Yerevan –Armenia</div>
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The Road shows which commenced on 17 March 2013 followed three week long promotional program . The campaign covered shopping mall activations, workshops for tour operators, cultural shows, photo exhibitions etc. targeting Russian travelers.</div>
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<b style="border: 0px; margin: 0px; padding: 0px;">Indian Promotions</b></div>
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Sri Lanka Tourism also executed 02 major 3day promotional campaigns in India in the cities of Bangalore and Mumbai. The 3 day mega joint promotional campaign, named as “Get Sri Lankaned”, was featuring the joint efforts of key government institutions and private sector organizations in Sri Lanka creating a single collaborative platform for promoting travel, trade and investments of the country.</div>
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The promotions covered all areas of opportunity created for private and public sector organizations to interact and generate fruitful ventures to promote the two countries travel trade and industrial relations. The campaign featured an array of activities including media briefings, 'Sri Lankan Evenings' with fashion shows, Sri Lankan food festivals, B2B (business-to-business) meetings, travel and investment forums and shopping Mall activations between the travel traders of the two countries .</div>
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India was identified as a key potential market consisting vast opportunity for growth in areas related to travel and tourism trade of Sri Lanka while focusing to strengthen the trade and investment relations between the two countries. The main objective of the event is to promote destination Sri Lanka for the prospective travelers in India, given the fact that Indian market generates the highest number of travelers to Sri Lanka for many years.</div>
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<b style="border: 0px; margin: 0px; padding: 0px;">Australia</b></div>
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SLTPB also carried out strategically important promotions in Australia to capture potential travellers. The Boxing Day advertising Campaign and the FAM Tours for main tour operators had created immense opportunity to create awareness on the destination for the prospective travelers from down under.</div>
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The all above promotions under the new promotional strategy paid off to increase travelers in great numbers from these countries as shown in January arrival figures getting front end numbers for China, Russia, India ,Ukraine recording 32.6% increase in arrivals during first month of the year. It also shows the appropriateness of the chosen strategies and effective execution and proper timing in order to reap the maximum benefits to the country’s tourism growth with confidence to venture into the untested waters.</div>
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With the new validation system in place , Sri Lanka Tourism was able to release the January arrivals in the very first week of the following month. The Tourism authorities have planned a global mega promotional campaign during year 2014 with will kick start from February onwards in order to keep the momentum going to achieve 2.5 million tourist arrivals target by 2016 , making Sri Lanka, the emerging Wonder of Asia.</div>
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<a href="http://srilanka.travel/public_html/pdf/Tourism%20Arrival%20Statistics%20January%202014.pdf" style="-webkit-transition: all 0.3s; border: 0px; color: #289dc7; margin: 0px; padding: 0px; text-decoration: none; transition: all 0.3s;" target="_blank">Click Here </a>to download arrival statistics issued for January 2014</div>
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Sri Lanka Tourism Promotional Strategy Leads Emerging Markets to Change the Tourism Mosaic of Sri Lanka

Sri Lanka Tourism arrivals domain has been changed by the emerging new markets occupying the place of long held traditional dominant market...

Travel and Leisure Magazine Recognized Sri Lanka as the “Best Travel Destination” for Chinese Travelers

a, news 7:52 AM

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Sri Lanka was awarded with the “Best Travel Destination” Award at the Annual Travel Award Ceremony of the Travel and Leisure Magazine of China held on 16 January 2014 in Beijing.</div>
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Awards were given for Best Travel Destination, Best Hospitality Provider, Best Airlines and Best Travel Organizer.</div>
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Sri Lanka’s Ambassador to China Ranjith Uyangoda received the Award at the awarding Ceremony, which was attended by more than 400 representatives including diplomats, travel executives and travel media personnel.</div>
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The Travel and Leisure Magazine identified Sri Lanka as the Best Travel Destination through an opinion poll conducted among its Journalists and Readers in China.</div>
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At the awarding ceremony, a Holiday Package jointly sponsored by the Sri Lankan Airlines and Jetwing Travels of Sri Lanka was awarded to a lucky winner.</div>
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Travel and Leisure Magazine Recognized Sri Lanka as the “Best Travel Destination” for Chinese Travelers

Sri Lanka was awarded with the “Best Travel Destination” Award at the Annual Travel Award Ceremony of the Travel and Leisure Magazine of Ch...

National Bird Watching Month 2014

a 9:37 AM

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The tropical climate and exotic landscape of the paradise isle of Sri Lanka make it a true haven for bird watching enthusiasts. Home to more than 400 bird species with around 23 endemics and 200 migratory from India, Siberia, Scandinavia and Western Europe, the best time for bird watching enthusiasts to visit the island is  towards the latter part of the year. In fact the month of December has been declared as the National Bird Month by the Field Ornithology Group of Sri Lanka, the national affiliate of Bird Life International. There are many bird sanctuaries spread throughout the island including the Kumana National Park, the Kalametiya Bird Sanctuary, the Biodhinagala Sanctuary and Udawatte Kele among many others and many activities are organized during the National Bird Month for the public, exposing them to the treasures of bird life.</div>
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<img alt="" height="300" src="http://srilanka.travel/image/data/new%20events/Bird_watch.jpg" style="border: 0px; height: auto; margin: 0px; max-width: 100%; padding: 0px; vertical-align: middle;" width="450" /></div>

National Bird Watching Month 2014

The tropical climate and exotic landscape of the paradise isle of Sri Lanka make it a true haven for bird watching enthusiasts. Home to mor...

National Bird Watching Month 2013

a 2:06 PM

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSc3qMvj6t4DYqTpCSkaZ03N9J61Xn6Y4el7mQ3EL4ezNSdEIE_AZhruSt8Pzi-I1MEa75odh_MipcQsNe7NymczmT9PzqgkhjTdK4M4b0pmrfNRY20SfZlr1gewdwQEWk323InJs-BMZB/s1600/sri_lanka_parks.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSc3qMvj6t4DYqTpCSkaZ03N9J61Xn6Y4el7mQ3EL4ezNSdEIE_AZhruSt8Pzi-I1MEa75odh_MipcQsNe7NymczmT9PzqgkhjTdK4M4b0pmrfNRY20SfZlr1gewdwQEWk323InJs-BMZB/s1600/sri_lanka_parks.jpg" width="188" /></a></div>
<span style="background-color: white; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; line-height: 20px; text-align: justify;"><span style="font-size: large;"><b><br /></b></span></span>
<span style="background-color: white; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; line-height: 20px; text-align: justify;"><span style="font-size: large;"><b><br /></b></span></span>
<span style="background-color: white; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; line-height: 20px; text-align: justify;"><span style="font-size: large;"><b><br /></b></span></span>
<span style="background-color: white; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; line-height: 20px; text-align: justify;"><span style="font-size: large;"><b><br /></b></span></span>
<span style="background-color: white; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; line-height: 20px; text-align: justify;"><span style="font-size: large;"><b>T</b></span></span><span style="background-color: white; font-family: 'Trebuchet MS', Arial, Helvetica, sans-serif; font-size: 12px; line-height: 20px; text-align: justify;">he tropical climate and exotic landscape of the paradise isle of <a href="http://www.srilanka.travel/index.php?route=event/upcoming" target="_blank">Sri Lanka</a> make it a true haven for bird watching enthusiasts. Home to more than 400 bird species with around 23 endemics and 200 migratory from India, Siberia, Scandinavia and Western Europe, the best time for bird watching enthusiasts to visit the island is  towards the latter part of the year. In fact the month of December has been declared as the National Bird Month by the Field Ornithology Group of Sri Lanka, the national affiliate of Bird Life International. There are many bird sanctuaries spread throughout the island including the Kumana National Park, the Kalametiya Bird Sanctuary, the Biodhinagala Sanctuary and Udawatte Kele among many others and many activities are organized during the National Bird Month for the public, exposing them to the treasures of bird life. <a href="http://www.srilanka.travel/index.php?route=event/upcoming" target="_blank">Read More>></a></span><br />
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National Bird Watching Month 2013

T he tropical climate and exotic landscape of the paradise isle of Sri Lanka make it a true haven for bird watching enthusiasts. Home...

Beauteous Sri Lanka

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